Hoodia Gordonii, more commonly known as hoodia, is one of the most celebrated weight loss products available on the market today. Hoodia Gordonii is actually a cactus-like plant that grows in the semi-arid desert areas of Africa. It’s known to have been used by Bushmen in the region for hundreds of years as a food supplement in the arid desert. Because it naturally supresses hunger, it’s great for use in the desert. For the same reason, though, it’s also great for weight loss.

This ability of hoodia first came to the attention of the scientific community when a Dutch anthropologist came across it while he was studying the Bushmen. In 1963, scientists at south Africa’s national laboratory claimed that lab animals lost weight when they were fed hoodia.

At that time, scientists started working on isolating that active ingredient of hoodia that made it appetite suppressing. This active ingredient, a steroidal glycoside, was eventually discovered and named p57. Although there are 13 different varieties of hoodia, only hoodia girdonii has p57 in it.

Eventually, p57 came to be patented in 1995 and was licensed to a British pharmaceuticals company called Phytopharm. They spent over $20 million on hoodia research. In 1998, the rights of p57 were sub-licensed to Pfizer.  Pfizer returned the rights to Phytopharm, who is currently working in association with Unilever.

The potent ability of p57 to suppress hunger has made it an immediate success in the world of weight loss. It has been heavily marketed as the new miracle drug, especially after the FDA banned another weight loss drug, ephydra. Hoodia became an effective substitute for ephydra users and in fact gained even more followers.

If you’re looking for a great product that has P57 (and more) Hoodia Gordonii Plus is the product for you.